Lincoln’s ethos as explained by CEO Mark Fields is to treat luxury as an experience rather than a thing. That means focusing not just on the product, but on the ownership experience. After all, it carries on for years after the initial sale at the dealership. That’s not to say Lincoln vehicles aren’t excellent (go…
The Lincoln Aviator is officially back. Debuting at the New York International Auto Show at the end of March, the three-row crossover made a big impact. Here’s everything you need to know. What Was the Aviator? The Aviator was a short-lived three-row SUV from Lincoln built from 2002-2005. It borrowed styling from the Navigator, but…
Serena Williams has spent her entire life chasing, and achieving, greatness in the game of tennis. Throughout her career, she has personified athleticism, grace, and the spirit of winning. That’s why she is a perfect ambassador for the all-new 2018 Lincoln Navigator. New Navigator, New Look The 2018 Navigator is a sight to behold. It…
One of the best decisions Lincoln has made in recent years, is to revive the Lincoln Continental name and legacy. A real name, especially an iconic one like Continental, is evocative and emotional. Similarly, Navigator denotes much more than an alphanumeric string like BX20e ever could. That’s probably why Lincoln is moving away from three…
Nothing is an afterthought for Lincoln – not air vent positioning or exhaust notes, and certainly not audio quality. So, when you listen to audio in the cabin of an Continental or Nautilus, you hear pure, clear, and encompassing sound. That’s a result of the exclusive partnership between Lincoln and Revel by Harman. Some collaborations between…
The Lincoln MKT The Lincoln MKT is somewhat the forgotten child in the rapidly changing Lincoln lineup – thanks in large part to its polarising design. Aesthetically, shares some sensibilities with a station wagon. If you like station wagons you’ll probably admire it. And if you don’t like station wagons, you should consider the new…
Why Buy a Lincoln? Long past are the day in which North America was dominated by two or three major automakers. In the luxury class alone, there are four or five brands that build a relatively compelling entries in any given segment. What gives one vehicle an advantage over another when each purports to deliver…
The 2017 Lincoln MKZ is an athletic sedan. The 2.0L GTDI engine and Intelligent AWD combine for thrilling driving dynamics. At the same time, Lincoln’s midsize sedan is refined and comfortable. It’s appointed with standard Bridge of Weir Leather perfected over generations in Scotland, while the steering wheel is wrapped with Wollsdorf leather. The attention…
The 2017 Continental has just been named an IIHS Top Safety Pick+. IIHS & Top Safety Pick+ The IIHS, or Insurance Institute for Highway Safety, is the most respected organization in road vehicle safety. Vehicles that are very safe receive Top Safety Pick designations. But vehicles that lead the industry in crash mitigation, and crash…
Owners have voted Lincoln the most satisfying premium brand in the Vehicle Satisfaction Awards. Previously, the honour belonged to Tesla. When it comes to getting to know a vehicle, you’ll learn things driving down the highway at midnight that you could never pick up during a test drive. Cars are complicated machines that we throw…
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