Style & Substance: Serena Williams & the New Lincoln Navigator

March 13th, 2018 by

Serena Williams and the new Lincoln Navigator

Serena Williams has spent her entire life chasing, and achieving, greatness in the game of tennis. Throughout her career, she has personified athleticism, grace, and the spirit of winning. That’s why she is a perfect ambassador for the all-new 2018 Lincoln Navigator.

New Navigator, New Look

The 2018 Navigator is a sight to behold. It maintains the stately and aggressive posture which have been iconic throughout its history. But, at the same time, features like wraparound headlights and rear windows in combination with the smooth exterior lines, create a much more modern SUV. When considered as a whole, the 2018 Navigator is unquestionably the best-looking vehicle in Lincoln’s impressive lineup. More importantly, it’s easy to argue that it’s the best looking vehicle in its class.

Take Flight

As good as the 2018 Navigator looks from the outside, full-sized luxury SUVs will always be judged primarily for how they treat their passengers. The interior of the Navigator is clean and refined, ostensibly inspired by first-class air travel. A 12” LCD Display is standard. It’s bright, clear, and customisable, so you can see the vehicle information that you want.

Perhaps the most important upgrades are the available Perfect Position Seats that debuted on the Lincoln Continental. They have 11 independent air cushions, heating, ventilation, massage, and thigh extenders. Quite simply, they’re among the very best seats in the automotive industry. Of course, they’re trimmed with Bridge of Weir leather imported from Scotland.


The 2018 Navigator drives exactly how you would expect it to: confidently. The Standard 3.5L Twin-Turbocharged V6 remarkably delivers 450 horsepower and 510 lb/ft of torque. Paired with the 10-speed transmission, the power delivery is smooth, and the acceleration is efficient. It handles well, for a vehicle of its size, aided in large part by a suite of technology.

For example, the 2018 Navigator features six selectable drive modes including “Slippery” and “Conserve.” Each mode features custom settings for the suspension, transmission, 4X4, and displays. Just turn the knob to the appropriate mode and your Navigator adapts seamlessly to the conditions. Lincoln has also included auto hold which keeps the vehicle stationary after you come to a complete stop. This means you don’t have to keep your foot on the brake pedal at red lights or stop signs – it even works on hills.

A Winner

The 2018 Lincoln Navigator is available for purchase now. We recommend you opt for the Navigator’s Reserve trim. It gets you the 20-speaker Revel Ultima audio system, power running boards, a more impressive set of 22” aluminum wheels with contrast paint, and more. It’s $3,000 increase over the Select trim is insignificant relative to the Navigator’s overall price. Of course, you can’t really configure the Navigator incorrectly. In any of its forms its powerful, confident, and peerless – much like its spokesperson, Serena Williams. Time will tell if it too can become a perennial champion.

Posted in 2018 Models, News