What Does MSRP Mean?

Finance Agreement

If you’re buying a new vehicle for the first time, you might ask, “What is MSRP?” Known as Manufacturer Suggested Retail Price, this is a number that the manufacturer recommends our Lincoln dealership sell a vehicle at. Also known as the list price, the manufacturer determines this price based on market information surrounding the vehicle’s popularity, the materials that go into building it, and much more. 

Learn about MSRP meaning and compare MSRP vs. invoice pricing below with Capital Lincoln. Call us at 306-546-6822 or reach out online for more information from our Regina finance centre.

What is MSRP?

Want to know more about MSRP’s meaning? As we indicated, the MSRP is the recommended price at which dealerships sell their vehicles around Estevan and Swift Current. Let’s dive more into what is MSRP so you can feel confident before car shopping in Regina:

  • A particular Lincoln model will share the same MSRP across all dealerships, as the price is set by the manufacturer.
  • While the MSRP is the same for each vehicle of the same model, It won’t be the same for every vehicle the manufacturer sells. For instance, a Lincoln Corsair SUV will have a different MSRP than a sedan.
  • Car shoppers will find the MSRP on the manufacturer’s website or our website, and they can use it when negotiating the price of their new vehicle. 

What is MSRP – How is the MSRP Set?

  • The MSRP sets a vehicle’s base price at its entry-level configuration without any additional accessories or features. 
  • Additional features and higher trim levels can raise the vehicle’s cost accordingly.
  • While the MSRP is recommended by the manufacturer, it’s not necessarily the price the dealership will choose to sell the vehicle at. 
  • Depending on the invoice price for your vehicle – the price the dealership paid for the vehicle – the dealer can raise or lower the car’s price for Moosejaw shoppers.
  • Demand also has a role in how much a vehicle costs. A popular model is sold closer to the MSRP, whereas less popular models can be set at a discounted price.

MSRP vs. Invoice Price

In addition to the MSRP meaning, you’ve probably also heard the phrase, “invoice price,” while car shopping, but what makes them different? In short:

  • Invoice price (or dealer price) refers to the amount a dealer pays the manufacturer
  • MSRP is the “sticker price,” i.e. the amount you will be paying the dealer

Remember that any MSRP is “suggested,” so there’s negotiating room in terms of pricing. Knowing the MSRP vs. invoice price can help you determine what a fair negotiating price is.

Learn More About MSRP Meaning with Capital Lincoln! 

Now that you know what is MSRP and the difference between MSRP vs. invoice price, turn to the Capital Lincoln finance centre to get your car-buying process started. We’ll help you get a great deal on your next vehicle with our new and pre-owned vehicle specials! Find your new car in Regina at a reasonable price with us!


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